All integrations


Analyze your Segment data in Equals' full-featured, collaborative spreadsheet

Use cases


Advanced segmentation

Track customer events in and segment by device, user type, subscription status, and more.


Track engagement

Build models to better understand user activity across existing features and new releases.


A/B Testing

Test different variations of a feature or experience to determine which performs better.

“Equals has helped us automate our weekly reporting which previously took hours of manual, tedious work for my team. We're now redefining our reporting workflows using Equals to allow us to get insights and get to decisions way faster. Absolute game changer.”

Barry O'Mahony
Co-Founder at Umba