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Answers to common questions on how to measure your business.
Metrics
Articles on the most important to understand business metrics
Active Users (Daily, Weekly, Monthly)
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
Average Order Value (AOV)
Average Resolution Time
Average Revenue Per User (ARPU)
Burn Rate
CAC Payback Period
Cash Runway
Channel Attribution
Churn Rate
Cohort Analysis
Compound Annual Growth Rate (CAGR)
Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Customer Effort Score (CES)
Customer Health Score
Customer Lifetime Value (LTV)
Customer Renewal Rate
Customer Satisfaction Score (CSAT)
DAU/MAU Ratio
Daily Active Users (DAU)
Days to Onboard
Expansion MRR
Feature Adoption Rate
First Contact Resolution Rate
First Response Time
Gross Margin
Gross Merchandise Value (GMV)
Gross Retention Rate
LTV:CAC Ratio
Landing Page Conversion Rate
Lead-to-Customer Conversion Rate
Marketing Qualified Leads (MQLs)
Monthly Active Users (MAU)
Monthly Recurring Revenue (MRR)
Net New MRR
Net Promoter Score (NPS)
Net Retention Rate (NRR)
Operating Margin
Organic Traffic
Paid Traffic
Product Stickiness
Product Usage Frequency
Retention Rate
Revenue Churn
Revenue Growth Rate
Sales Qualified Leads (SQLs)
Self-service Content Usage
Session Duration
Support Staff Utilization
Support Ticket Volume
Ticket Backlog
Time to Value (TTV)
Total Addressable Market (TAM)
Total Contract Value (TCV)
Upsell/Cross-sell Revenue
User Churn by Feature
User Engagement Rate
User Retention Curve
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