Pricing
Get the GTM analytics solution trusted by leading startups for understanding their pipeline, funnel, ARR, and more.
Simple BI
A spreadsheet connected to data.
Postgres, MySQL, and more.
$99/mo
All spreadsheet features- 1 database connection
- Set up by your team
- 5x editors, then $19/mo each
- Unlimited viewers
CRM or ARR reporting
Clarity into pipeline, funnel, and ARR.
Salesforce, HubSpot, Stripe, and more.
$599/mo
- All spreadsheet features
- 1x CRM or billing connection
- 1x implementation by our team
- 5x editors, then $19/mo each
- Unlimited viewers
GTM analytics
Full visibility from lead to ARR.
Salesforce, HubSpot, Stripe, and more.
$1499/mo
- All spreadsheet features
- Unlimited connections
- 3x implementations by our team
- 5x editors, then $19/mo each
- Unlimited viewers
Or, choose just the connectors and seats you need.
5 editors, unlimited viewers, and our full-featured spreadsheet are included with every account.
| Users | ||
|---|---|---|
| Editors | 5 included | |
| Additional editors | $19/mo per seat | |
| Viewers | Unlimited | |
50% off while under $2M ARR, for spend over $100/mo.
| Popular connectors | |
|---|---|
| Connectors | |
| MySQL | $99/mo |
| Postgres | $99/mo |
| SQL Server | $99/mo |
| Import scripts | $99/mo |
| Sequence | $199/mo |
| Stripe | $599/mo |
| Quickbooks | $599/mo |
| Xero | $599/mo |
| Intercom | $599/mo |
| Zendesk | $599/mo |
| Hubspot | $599/mo |
| Salesforce | $599/mo |
| BigQuery | $899/mo |
| Dremio | $899/mo |
| Redshift | $899/mo |
| Snowflake | $899/mo |
| Segment | $899/mo |
| Unlimited connectors | $1499/mo |
Note: Unlimited connectors includes three implementations for supported use-cases. Additional are $1k/ea.
| Highlights | |
|---|---|
| Spreadsheet & dashboards |  |
| Direct data connections | |
| Unlimited queries and refreshes | |
| Scheduled queries | |
| Scheduled push to email/Slack | |
| Real-time collaboration | |
| AI Assist for formulas and SQL | |
| Unlimited rows with Equals Infinity | |
| Charts & pivot tables | |
Need more?
Our enterprise plan includes SSO, custom builds, and dedicated support.
Custom builds
Work with us to extend Equals to fit your needs.
SSO & SAML
Authenticate users with your centralized SSO system.
Connectors
Get access to our full suite of enterprise connectors.
Tailored pricing
We can tailor pricing to your organization's unique needs.
Infosec reviews
Ensure compliance with your internal security standards.
Dedicated support
Get a dedicated account manager and support team.
Insights that drive revenue.
Hear how teams are rewriting their GTM playbooks with insights from Equals’ connected spreadsheet.
“Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth.”
Marty Kausas
Co-founder & CEO, Pylon
“Equals is where I do all of my analysis. It gives me back at least an hour or two every week. You’ll never get my hands off of this product.”
Nicolas Malianni
Head of Accounting, Notion
“The sales dashboard is exactly what our team needs to see – it helps us quickly identify areas for improvement.”
Kenzo Hirakawa-Wong
VP of Finance, Thanx
“Every day, I open Equals and know exactly what’s working and what’s not. It’s the heartbeat of how we run the business.”
Nico Ferreyra
Co-founder & CEO, Default
“We’ve never seen the team engage with data like they have in Equals. With all our metrics in a spreadsheet it’s easy for anyone to dive in.”
Leanne Harte
Senior Manager, Intercom
Have questions?
Here’s everything you need to know.
Editors have full access to Equals. They can create spreadsheets, dashboards, refresh data, and more. Viewers can view spreadsheets and dashboards, but not create their own. Viewers are able to filter dashboards.
You can add any number of viewers to your account for no additional cost. Enabling your entire team or company to securely stay in the loop on your business.
We can implement CRM reporting for Hubspot, Salesforce, Attio, and more. If your CRM is not listed, please reach out. We have experience working with a wide range of datasources.
We can implement ARR reporting for Stripe, Sequence, Hubspot, Salesforce, your own warehouse, and more. If you are unsure please reach out, our team is experienced in working with a wide range of datasources.
We partner with Fivetran to offer connections to hundreds of SaaS apps. If you need a connector not listed, book a demo. There’s a good chance we can connect to it.
Our team of analysts will configure the data sync, any required transformations, and deliver a handful of spreadsheets tailored to your business and powered by your live data. Within a week you’ll typically have spreadsheets and dashboards ready to use.
For basic SQL connectors, we offer simple guides for getting set up yourself.
Mostly no. Implementation is included in the cost of your connector, with two exceptions. First, Sequence has a lower connector price and so implementation is charged separately at $1k. Second, the unlimited connectors bundle includes 3 implementations at no additional cost, and then $1k per additional implementation.
Yes. Our implementation is just a starting point. Equals is a fully-featured spreadsheet, so you can build, extend, and customize however you like.
For companies under $2M ARR, we offer a discount of 50%. This discount applies until the company crosses the ARR threshold and is re-evaluated at each annual renewal.
Yes. We tailor the trial period to each customer’s needs. But you will always have an opportunity to try Equals before committing.
No. You can use Equals as much as you want. We do not limit the number of queries, spreadsheets, or dashboards.
We do have a fair use policy for connections powered by our partner Fivetran. Under rare circumstances, and in consultation with you, we may need to adjust the pricing for a high-volume connector.
We offer Slack, email, and chat support to all customers. During implementation, our team of analysts is available to help you get started.
Data security is a top priority. We’re SOC 2 Type II certified. All data is encrypted at rest, and any credentials you provide are locked down with restricted access. Our team brings years of engineering experience from companies like Meta, Amazon, Google, and Intercom—so you can trust we’ve built Equals with security and reliability at its core. Additionally, you can restrict access to specific dashboards or spreadsheets, making sure your data is only shared with the right people.
