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Google Analytics

Understand where your customers found you, monitor how visits turned into pipeline, build cohorted funnels, and more—no exports, just one BI spreadsheet.

A screenshot of a website traffic dashboard in Equals, pulling from Google Analytics.

Designed and built by

  • Headshot of Vojtěch Udržal Vojtěch Udržal
  • Headshot of Martin Rariga Martin Rariga

Your growth command center.
Track where users found your site, what they clicked, and how they converted to understand the impact of different growth levers.

Website traffic. Spot visit spikes, diagnose conversion issues, and prioritize page or funnel optimizations.

A screenshot of a close up of the website traffic dashboard in Equals.

Paid campaign performance. Understand paid ads efficiency end to end: from spend, to leads, to pipeline and revenue.

A screenshot of a close up of the paid campaign performance dashboard in Equals.

Answer any question. Quickly slice and summarize your Google Analytics data with an intuitive query builder.

A screenshot of the modals used to query from Google Analytics in Equals.

Automatic insights. Keep a pulse on progress with daily dashboard updates into Slack and email.

An image of the send to Slack scheduler in Equals.

Grow with confidence.
Join fast-moving teams using Equals to turn traffic into revenue.

“Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth.”

Marty Kausas's headshot

Marty Kausas
Co-founder & CEO, Pylon

“We went from looking at our top of funnel and pipeline health from a weekly cadence to creating a daily feedback loop. That kind of speed is invaluable.”

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Jonathan Grant's headshot

Jonathan Grant
CFO, Osano

“Equals is where I do all of my analysis. You’ll never get my hands off of this product.”

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Nicolas Malianni's headshot

Nicolas Malianni
Finance, Notion

Upgrade to real-time insights.

Guide your team with next-level clarity on pipeline coverage and funnel conversion.