For Founders
Make bold moves. Get instant feedback.
Equals’ connected spreadsheet updates pipeline and ARR in real-time—showing whether a bet is paying off, or needs a pivot. Powered by live data from Stripe, Salesforce, HubSpot, and more.
For Founders
Equals’ connected spreadsheet updates pipeline and ARR in real-time—showing whether a bet is paying off, or needs a pivot. Powered by live data from Stripe, Salesforce, HubSpot, and more.
ARR Overview
Stripe, Salesforce, HubSpot
Sales Daily Tracking
Salesforce, HubSpot
Cohorted Retention
Stripe, Salesforce, HubSpot
Sales Overview
Salesforce, HubSpot
Pipeline Forecast
Salesforce, HubSpot
12+ years of experience, most recently as a Director of Finance at Intercom.
12+ years of analytics experience at Stripe, Atlassian, and Box.
9+ years of analytics engineering experience, most recently at Dyson.
“Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth.”
Marty Kausas
Co-founder & CEO, Pylon
“Every day, I open Equals and know exactly what’s working and what’s not. It’s the heartbeat of how we run the business.”
Nico Ferreyra
Co-founder & CEO, Default
“Equals is where I do all of my analysis. You’ll never get my hands off of this product.”
Read case study →
Nicolas Malianni
Finance, Notion
“The sales dashboard is exactly what our team needs to see – it helps us quickly identify areas for improvement.”
Kenzo Hirakawa-Wong
VP of Finance, Thanx
“Equals gives us an understanding of pipeline coverage that we could never get from Salesforce. Helping us better anticipate quarter performance.”
Cameron Huang
Head of Finance, Eppo
Make the bold swings you need to grow, with feedback from numbers you can trust.
You’ll be live in a week but we do most of the work. You just need to connect the data, which takes a few minutes, and then our team will get everything set up.
Equals has connectors for Stripe, Salesforce, HubSpot, and much more. You can also connect your own warehouse or SQL database. Contact us to see if your data source is supported.
Yes. We provide a library of “investor-grade” templates, including ARR, SaaS metrics, and cohort analyses. Because Equals is a real spreadsheet, you can easily customize formulas and visuals to match your exact business logic.
Two main differences. First, Equals is an all-in-one solution, so we sync and warehouse your data, as well as help you analyze it. Second, instead of an inflexible dashboard tool for analysis, we give you a flexible easy-to-use spreadsheet.
Data security is a top priority. We’re SOC 2 Type II certified. All data is encrypted at rest, and any credentials you provide are locked down with restricted access. Our team brings years of engineering experience from companies like Meta, Amazon, Google, and Intercom—so you can trust we’ve built Equals with security and reliability at its core. Additionally, you can restrict access to specific dashboards or spreadsheets, making sure your data is only shared with the right people.
No. If you know spreadsheets, you already know Equals. You can build queries using our simple query builder—SQL is optional. That said, if you want to write SQL, Equals supports it, making it easy for data-savvy users to dive deeper.
Our Experts team is here to help—whether you need a custom cohort analysis or a complex product analytics model. Just let us know what you’re looking to build, and we’ll tailor Equals to your needs.