Introducing Analyst, the spreadsheet agent for GTM →
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Object dropdown in the Equals writeback configuration showing Salesforce objects including Subscription, Start date, End date, Current ARR, Billing frequency, Plan tier, and Status.

Writeback improvements

Three upgrades to writeback. You can now write back to Salesforce custom objects, datetime fields handle nulls correctly, and you can delete a writeback destination when you no longer need it.

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