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An image of the Equals query builder with a writeback of ARR values to HubSpot in progress.

Writeback to CRM

You can now update HubSpot and Salesforce properties directly from an Equals sheet.

Push calculated metrics (like ARR) into Company or Account fields, or fix incorrect inputs (such as Amount or Stage) without leaving your workbook. Custom fields, custom objects, and all input types are supported.

Learn more about HubSpot and Salesforce writeback.

Upgrade your spreadsheet to real-time

Gain instant clarity on ARR, SaaS metrics, sales performance, and product engagement—no CSVs required.