Dealing with fragmented data
Komi is on a mission to empower every creator to maximize their commercial potential by integrating content, commerce, and fan interactions into one online hub.
Following significant growth, Komi faced a new challenge: scaling operations meant more stakeholders, more data to manage, and an increasing need for clear visibility into business performance. At the time, the team struggled with monitoring product engagement using Mixpanel, facing difficulties drilling down into the data they needed. As Bruno Haag, VP of Product, puts it, "It was impossible to drill down to the exact data cuts we needed. More advanced analysis, like cohort reporting, was incredibly time-consuming."
Adding to the challenge, Komi’s business data was scattered across various platforms, requiring manual reconciliation to access critical metrics — a time-consuming and inefficient process.
“The overhead to provide even basic insights was unsustainable,” says Bruno.
Komi found itself at a crossroads: Invest heavily in building a custom data infrastructure, or seek an external solution.
One source of truth for the company
With Equals, Komi found an efficient, scalable solution. “There aren’t any other tools that can connect to every type of data source a business needs,” explains Bruno. “No one else allows you to bring together event data, databases, and Stripe in one unified space. That was the clincher for me.”
In just a few weeks, the Komi team was able to use Equals’ intuitive, point-and-click interface to consolidate all their data sources — including Postgres, Segment, Mixpanel, HubSpot, Xero, Stripe, and Google Analytics — into one centralized platform. And they did it without needing engineering resources.
“What we found in Equals was a way to combine all our data in one place with virtually zero setup effort. It would have taken months and a significant budget to build something similar internally,” says Bruno.
Within weeks, Komi unlocked comprehensive visibility across their business:
- Master KPI dashboard: A centralized dashboard tracks revenue metrics and KPIs by product, to inform leadership and Board meetings
- Funnel conversion: The product team maintains weekly and monthly funnel views with live data from Postgres, Mixpanel and Segment to inform growth optimization
- Campaign performance: The marketing team manages against marketing ROI using data from Google Ads and Google Analytics
Analysis powers, for everyone
Manual report compilation and distribution are now a thing of the past. With automated Equals reports delivered into Slack daily, leadership meetings now focus on strategy and decision-making rather than data accuracy. The team also enjoys significant time savings, freeing up over 60 working days a year that are now used for proactive insights.
“The tedious work of reporting is eliminated because everything is automated,” says product manager Andrew. “With a tool like Equals, time is spent on understanding users and making better decisions, not just gathering data.”
With real-time, integrated dashboards, Komi has accelerated its ability to respond to new data and feedback. For example, growth experiments are now monitored daily, allowing for immediate adjustments based on live results. To combat churn, the team monitors Stripe transactions directly within Equals, enabling proactive intervention when payments fail.
As Bruno concludes, "Equals has been a game-changer for us. It's not just about access to data — it's about using that data to drive our business forward.”