Business Intelligence
The simpler approach, for when traditional BI is just too much
Analyze, visualize, and explore live data in a familiar spreadsheet, powered by your data warehouse. Build real-time dashboards and push metrics to Slack or email.
Business Intelligence
Analyze, visualize, and explore live data in a familiar spreadsheet, powered by your data warehouse. Build real-time dashboards and push metrics to Slack or email.
Query right from your sheet. Use SQL or our query builder to pull live data. Then get to work.
Aggregate in just a few clicks. Summarize your data with easy-to-use pivot tables, or go deep with formulas.
Visualize anything. From lines to stacked columns to scatter plots, customize in seconds and highlight what matters.
Turn spreadsheets into dashboards with charts, cells, tables, and more.
Change the data displayed in a dashboard's charts and tables.
Auto-generate text summaries of charts and tables with AI Assist.
Push your dashboard to Slack and email–weekly, daily or hourly.
Place your dashboards on any page with a simple HTML snippet.
Restrict access to specific people or allow anyone with a link to view.
12+ years of experience, most recently as a Director of Finance at Intercom.
12+ years of analytics experience at Stripe, Atlassian, and Box.
9+ years of analytics engineering experience, most recently at Dyson.
“Equals is where I do all of my analysis. It gives me back at least an hour or two every week. You’ll never get my hands off of this product.”
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Nicolas Malianni
Head of Accounting, Notion
“Equals was virtually zero effort to set up. It would have taken a few engineers, 6 months, and over six figures to build something similar.”
Read case study →
Bruno Haag
VP of Product, Komi
“We’ve never seen the team engage with data like they have in Equals. With all our support metrics in a spreadsheet it’s easy for anyone to dive in.”
Leanne Harte
Senior Manager, Intercom
“Everyone can do data exploration in spreadsheets – you don't need SQL for 99% of the tasks. But it's there if you need it.”
Jean-Michel Lemieux
Former CTO, Shopify
Connect your warehouse. Start building analyses and dashboards in minutes.
Many teams use Equals to streamline tasks typically done in BI platforms: pulling data from Snowflake or BigQuery, building dashboards, sharing insights. Because Equals is a connected spreadsheet, you can explore data in real time without rigid data models or specialized training. For many teams, that’s enough to replace traditional BI altogether.
No. If you know spreadsheets, you already know Equals. You can build queries using our simple query builder—SQL is optional. That said, if you want to write SQL, Equals supports it, making it easy for data-savvy users to dive deeper.
Equals is purpose built for live data—no extra connectors or scripts required. You can query your warehouse visually or with SQL, in just a few clicks. And you can turn any spreadsheet into a beautiful live dashboard. Many users find this a simpler and richer alternative to Power Query or Google Sheets and Big Query.
Snowflake, BigQuery, Redshift, Dremio, Postgres, MySQL, and SQL Server.
Equals has connectors for Stripe, Salesforce, Hubspot, and more. You can use an Import Script to ping any API in Javascript or Python, with the output written to the current sheet.
Learn more about Subscription Analytics (Stripe) or CRM Analytics.
Absolutely. Equals has built in support for subscription analytics (like ARR, MRR, churn) or CRM analytics (like leads, opportunities, pipeline). You can even combine data from multiple sources—Stripe, Salesforce, HubSpot, and more—into a single spreadsheet.
Learn more about Subscription Analytics or CRM Analytics.
Yes. We provide a library of “CFO-grade” templates, including ARR, SaaS metrics, and cohort analyses. Because Equals is a real spreadsheet, you can easily customize formulas and visuals to match your exact business logic.
Learn more about Subscription Analytics or CRM Analytics.
Data security is a top priority. We’re SOC 2 Type II certified. All data is encrypted at rest, and any credentials you provide are locked down with restricted access. Our team brings years of engineering experience from companies like Meta, Amazon, Google, and Intercom—so you can trust we’ve built Equals with security and reliability at its core. Additionally, you can restrict access to specific dashboards or spreadsheets, making sure your data is only shared with the right people.
Our Experts team is here to help—whether you need a custom cohort analysis or a complex product analytics model. Just let us know what you’re looking to build, and we’ll tailor Equals to your needs.