ARR
Reporting
ARR Reporting
ARR reporting expertly tailored to your business
One-size-fits-all tools never cut-it. Get a tailor-made, investor-grade ARR build, cohorts, and live dashboard. All ready in a week.
“Getting ARR right from 0 to 97 percent is somewhat easy. Getting it from 97 to 100 percent is extremely hard. That's where the Equals team was super valuable.”
Ibrahim Cisse
VP of Finance, Descript
Rock-solid revenue reporting you can (always) trust
Precise
We'll customize your revenue logic — from churns to credit notes — so reports truly reflect your business.
Versatile
Build charts, cohorts, tables, forecasts, and more — all from the comfort of your trusted spreadsheet.
Future-proof
New pricing? New product line? Whatever it is, Equals can adapt as your business evolves.
Take control of your ARR.
Once and for all.
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Get a single source of truth (really)
Our secure data connectors make it easy to query and unify all your revenue data — with or without SQL.
SQL
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Get clean, analysis-ready data
No more manual overrides. We'll look under the hood and transform raw transactions to match your revenue logic.
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Get a custom ARR reporting system
We’ll build the model, write the formulas, and schedule queries to produce a working ARR Build you can trust.
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Get fully automated report distribution
Put reporting on autopilot with fresh reports sent to Slack or email. Daily, weekly, or monthly — it's up to you.
Because canned reports are never enough
With the full flexibility of a spreadsheet you can answer any question about your business. Literally.
How are we pacing against revenue goals this quarter?
How will product launches impact ARR next year?
How did the pricing change impact contraction?
How does growth compare quarter-over-quarter?
How does revenue retention vary by vertical?
Which product bundles drive the highest retention?
How is churn for monthly vs. annual contracts?
How did upgrades to Enterprise affect expansion?
Which geo contributed most to Q4 growth?
Did the marketing promotion impact churn?
How did the product launch impact expansion?
Which sales team contributed most to Q2 ARR?
How are we pacing against revenue goals this quarter?
How will product launches impact ARR next year?
How did the pricing change impact contraction?
How does growth compare quarter-over-quarter?
How does revenue retention vary by vertical?
Which product bundles drive the highest retention?
How is churn for monthly vs. annual contracts?
How did upgrades to Enterprise affect expansion?
Which geo contributed most to Q4 growth?
Did the marketing promotion impact churn?
How did the product launch impact expansion?
Which sales team contributed most to Q2 ARR?
How does customer acquisition cost (CAC) vary by market segment?
What's the impact of onboarding time on first-year retention?
How does seasonality affect our ARR growth patterns?
Which features correlate with higher customer lifetime value?
How does discounting impact long-term revenue retention?
What's the average time to upsell for different customer tiers?
How does NPS correlate with expansion revenue?
Which customer cohorts show the strongest ARR growth over time?
How do payment terms affect churn rates?
What's the ROI on our customer success initiatives?
How does sales cycle length impact deal size and ARR?
Which integrations drive the highest ARR per customer?
How does customer acquisition cost (CAC) vary by market segment?
What's the impact of onboarding time on first-year retention?
How does seasonality affect our ARR growth patterns?
Which features correlate with higher customer lifetime value?
How does discounting impact long-term revenue retention?
What's the average time to upsell for different customer tiers?
How does NPS correlate with expansion revenue?
Which customer cohorts show the strongest ARR growth over time?
How do payment terms affect churn rates?
What's the ROI on our customer success initiatives?
How does sales cycle length impact deal size and ARR?
Which integrations drive the highest ARR per customer?
How does ARR growth vary across different pricing tiers?
How do free trial conversions impact overall ARR trajectory?
Which customer segments have the highest logo retention rates?
How does ARR per employee compare across industry verticals?
How does time-to-value affect first-year expansion rates?
Which marketing channels yield customers with the highest LTV?
How do API usage patterns correlate with ARR growth?
Which product features are most predictive of upsells?
How do renewal timing strategies impact overall ARR stability?
How does usage intensity correlate with renewal likelihood?
What's the impact of professional services on overall ARR growth?
Which ARR component is driving the most growth?
How does ARR growth vary across different pricing tiers?
How do free trial conversions impact overall ARR trajectory?
Which customer segments have the highest logo retention rates?
How does ARR per employee compare across industry verticals?
How does time-to-value affect first-year expansion rates?
Which marketing channels yield customers with the highest LTV?
How do API usage patterns correlate with ARR growth?
Which product features are most predictive of upsells?
How do renewal timing strategies impact overall ARR stability?
How does usage intensity correlate with renewal likelihood?
What's the impact of professional services on overall ARR growth?
Which ARR component is driving the most growth?
Get tailor-made reports you can trust
From your ARR build to cohorts to pacing, our reports cover every facet of your ARR.
Equals Experts
Decades of experience.
At your service.
Our team of Experts have stood up ARR reporting at Intercom, Stripe, Box, and Atlassian.
They will have you up and running in a week.
Bespoke
“Equals dove into every aspect of our revenue logic, customizing our revenue reporting to accurately reflect our unique business.”
Skyler Simpson
Finance & Operations, Luma AI
Fast
“Equals' expertise in building robust, scalable reporting allowed us to build and iterate faster than ever.”
Jason Gluck
Analytics Engineer, Descript
Experienced
“Equals' hands-on approach and domain knowledge supercharged our data maturity as a company.”
Bruno Haag
VP of Product, Komi
Strategic
“Equals Experts gave strategic guidance to ensure our reporting would meet our needs and support our business goals.”
Charles Michel
Operations leads, MagicBrief