The spreadsheet you’ve always wanted—connected to your data, built for real-time insights.
Trusted by leading startups for subscription analytics, CRM analytics, and business intelligence. Track ARR, SaaS metrics, and more—no CSVs required.
Trusted by leading startups for subscription analytics, CRM analytics, and business intelligence. Track ARR, SaaS metrics, and more—no CSVs required.
We were sick of spending hours importing CSVs.
We wanted our teams to always have the latest numbers.
We hated rebuilding everything in BI tools.
We found data stacks expensive and confusing.
We wished reporting on ARR and SaaS metrics was 10x easier.
And every new tool was trying to replace spreadsheets, rather than improve them.
So we built something better. Let us show you.
We were sick of spending hours importing CSVs.
We wanted our teams to always have the latest numbers.
We hated rebuilding everything in BI tools.
We found data stacks expensive and confusing.
We wished reporting on ARR and SaaS metrics was 10x easier.
And every new tool was trying to replace spreadsheets, rather than improve them.
So we built something better.
Let us show you.
Query right from your sheet. Use SQL or our query builder to pull live data—no CSV exports or app switching required.
Power through analyses. Manipulate and summarize data with the formulas you know and trust.
Visualize anything. From lines to stacked columns to scatter plots, customize in seconds and highlight what matters.
Pivot tables. Explore data in a friendly drag-and-drop interface.
Cell formatting. Format cells with colors, borders, font styles, and more.
Conditional formatting. Highlight trends and outliers with conditionally formatted cells.
Freeze panes. Keep important columns and rows visible while scrolling.
Trace precedents. Follow the data that feeds into and out of any cell.
Grouping. Simplify workbooks by grouping rows and columns.
Multiplayer collaboration. Collaborate in workbooks in real-time with your team.
Comments. Add, reply, react to, and resolve comments on any cell or chart.
Command+K. Take any action in your workbook with a single shortcut.
Alt-mode shortcuts. Leverage the Excel-based shortcuts you already know.
Calculated columns. Extend queried data with formula-defined columns.
Import scripts. Import from any API or internal tool with custom Python or Javascript code.
Scheduled queries. Automate updates to your analyses with hourly, daily, or weekly scheduled queries.
Query versioning. Ensure your work is always reproducible with versioned queries and query runs.
Views. Transform raw data into clean tables ready for analysis and reporting.
Saved queries. Build a library of your most important queries and import scripts.
Data notes. Add notes to queried data that persists in the correct row with every query run.
Data overrides. Make edits to the output of a query that persists the next time the query is run.
Access controls. Set permissions to determine users’ level of access to your workbook or workspace.
AI Assist for SQL. Generate SQL queries using full knowledge of your schemas.
AI Assist for Formulas. Generate formulas in the context of your workbooks.
Turn spreadsheets into dashboards with charts, cells, tables, and more.
Change the data displayed in a dashboard's charts and tables.
Auto-generate text summaries of charts and tables with AI Assist.
Push your dashboard to Slack and email–weekly, daily or hourly.
Place your dashboards on any page with a simple HTML snippet.
Restrict access to specific people or allow anyone with a link to view.
ARR Dashboard
Subscription Analytics
ARR Spreadsheet
Subscription Analytics
Cohorted Retention
Subscription Analytics
Sales Performance
CRM Analytics
Sales Funnel Spreadsheet
CRM Analytics
Subscription Analytics
Get CFO-grade clarity into your ARR and SaaS metrics.
Learn more →
CRM Analytics
Visualize your pipeline, leads, and sales performance in real time.
Learn more →
Business Intelligence
Analyze data from your own warehouse, in a spreadsheet.
Learn more →
“Equals is where I do all of my analysis. It gives me back at least an hour or two every week. You’ll never get my hands off of this product.”
Read case study →
Nicolas Malianni
Head of Accounting, Notion
“We evaluated Equals against a bunch of vendors but nobody was as accurate in ARR reporting. That and the ease of dashboards made it a no-brainer.”
Rohit Divate
Head of Finance & Ops, Sprig
“Within a week, we had a pipeline performance dashboard up and running. Building something similar ourselves would have taken 3+ months.”
Read case study →
Joe Ryan
VP of Revenue Strategy, LaunchDarkly
“We’ve never seen the team engage with data like they have in Equals. With all our support metrics in a spreadsheet it’s easy for anyone to dive in.”
Leanne Harte
Senior Manager, Intercom
“Equals automatically sends an ARR and business update to our entire team every week. It gives every person in the company the information they need.”
Kirsten Witunski
Senior Analyst, Superhuman
Gain instant clarity on ARR, SaaS metrics, sales performance, and product engagement—no CSVs required.
Equals is a connected spreadsheet—it links directly to Stripe, Salesforce, SQL databases, and more. Your data and formulas update automatically in real time, eliminating CSV exports and copy-paste headaches. You get the simplicity of a spreadsheet with the power of live data at your fingertips.
Yes. Equals is a full-featured, connected spreadsheet with pivot tables, charts, over 100 formulas, real-time collaboration, AI assist for SQL and formulas, and much more. We’ve built a fast engine under the hood, so you’ll find Equals performs as well—or better—than Google Sheets, even with large data sets.
Data security is a top priority. We’re SOC 2 Type II certified. All data is encrypted at rest, and any credentials you provide are locked down with restricted access. Our team brings years of engineering experience from companies like Meta, Amazon, Google, and Intercom—so you can trust we’ve built Equals with security and reliability at its core. Additionally, you can restrict access to specific dashboards or spreadsheets, making sure your data is only shared with the right people.
Absolutely. Many “subscription analytics” tools lock you into fixed definitions of ARR and MRR. With Equals, you control how metrics are calculated and visualized. Because it’s a spreadsheet, you can adapt formulas and visualizations to your exact business model—no compromises.
Learn more about Equals for subscription analytics.
Definitely. Equals integrates with Salesforce, HubSpot, Attio, and more, letting you pull real-time CRM data directly into your spreadsheet. We also offer CFO-grade templates for pipeline tracking, pacing, and funnel analysis—so you can get actionable CRM insights without juggling multiple tools.
Learn more about Equals for CRM analytics.
It depends on your needs. Equals replaces static spreadsheets (Excel, Sheets) for tasks like ARR reporting, sales forecasts, and SaaS metrics. But many teams find our dashboards and scheduled reporting so powerful that they skip traditional BI tools entirely. If you need a simpler, more flexible approach to analytics, Equals can absolutely serve as your end-to-end reporting solution.
Learn more about Equals for business intelligence.
Yes. Equals is often used as a Power Query or Google Sheets + BigQuery alternative because it directly connects to your SQL database. We give you intuitive tools for building live, automated spreadsheets—no extra connectors or scripting required. It’s this built-in connectivity that sets us apart from traditional spreadsheet tools.
Yes. We provide CFO-grade templates for ARR tracking, cohort analyses, sales forecasting, and more. Each template is powered by live data, so they’re always current—and fully customizable if you need to tweak formulas or add new metrics.