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Articles on the most important to understand business metrics

Active Users (Daily, Weekly, Monthly)

Annual Contract Value (ACV)

Annual Recurring Revenue (ARR)

Average Order Value (AOV)

Average Resolution Time

Average Revenue Per User (ARPU)

Burn Rate

CAC Payback Period

Cash Runway

Channel Attribution

Churn Rate

Cohort Analysis

Compound Annual Growth Rate (CAGR)

Cost per Lead (CPL)

Customer Acquisition Cost (CAC)

Customer Effort Score (CES)

Customer Health Score

Customer Lifetime Value (LTV)

Customer Renewal Rate

Customer Satisfaction Score (CSAT)


Daily Active Users (DAU)

Days to Onboard

Expansion MRR

Feature Adoption Rate

First Contact Resolution Rate

First Response Time

Gross Margin

Gross Merchandise Value (GMV)

Gross Retention Rate


Landing Page Conversion Rate

Lead-to-Customer Conversion Rate

Marketing Qualified Leads (MQLs)

Monthly Active Users (MAU)

Monthly Recurring Revenue (MRR)

Net New MRR

Net Promoter Score (NPS)

Net Retention Rate (NRR)

Operating Margin

Organic Traffic

Paid Traffic

Product Stickiness

Product Usage Frequency

Retention Rate

Revenue Churn

Revenue Growth Rate

Sales Qualified Leads (SQLs)

Self-service Content Usage

Session Duration

Support Staff Utilization

Support Ticket Volume

Ticket Backlog

Time to Value (TTV)

Total Addressable Market (TAM)

Total Contract Value (TCV)

Upsell/Cross-sell Revenue

User Churn by Feature

User Engagement Rate

User Retention Curve

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