The Guide to
SaaS Metrics

The Guide to
SaaS Metrics

Table of Contents

Created by Equals.

Appendix

Operating Model

The purpose of your Operating Model — and in particular the P&L — is to show not only the profitability but also the liquidity of your business. It provides a view into the efficiency of your business operation and the impact this has on the cash reserves you have on hand to keep that operation running.