The Ultimate
Guide to ARR
The Ultimate
Guide to ARR
Table of Contents
- Genesis
- Introduction to ARR
- ARR as your North Star
- Components of ARR
- Cohorting ARR
- Defining ARR
- Building ARR
- Acting on ARR
- Benchmarking ARR
- Taking Control of ARR
Lead in real-time →
Live sales and ARR in one connected spreadsheet—no exports required.
Total ARR
- By
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Chris Burgner
Chris Burgner
12+ years of experience, most recently as a Director of Finance at Intercom.
Reporting on ARR is like building a house: You need to start with a solid foundation. That foundation is Total ARR, which is a great place to start because it’s easy to measure and calculate. Put simply, it’s the total Annual Recurring Revenue from all customers over time.
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