The Ultimate Guide to ARR book icon

The Ultimate
Guide to
ARR

The Ultimate Guide to ARR book icon

The Ultimate
Guide to
ARR

Table of Contents

Track and grow your ARR

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Total ARR

  • By
  • Headshot of Chris Burgner Chris Burgner

    Headshot of Chris Burgner Chris Burgner

    12+ years of experience, most recently as a Director of Finance at Intercom.

Reporting on ARR is like building a house: You need to start with a solid foundation. That foundation is Total ARR, which is a great place to start because it’s easy to measure and calculate. Put simply, it’s the total Annual Recurring Revenue from all customers over time.

A bar chart showing total ARR by month.
Total ARR is the sum of all customer ARR over time

Next topic

Net New ARR