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We have a lot of empathy for that first finance hire. Everything outlined in this book is daunting to take on and make it all work. And there’s the added pressure of feeling the need to get it right. We know because we’ve been there ourselves.
If you feel stuck or overwhelmed, please reach out. We’re here to help. As a part of Equals, we offer support in building all of this. We’ve helped many SaaS companies set up their own ARR reporting.
We got you. Here are some of our favorite resources related to ARR and subscription-based business models.
This is the holy bible of SaaS metrics. It’s where I learned the fundamentals of how a recurring revenue business works. It does a nice job of explaining why recurring revenue models are different, why the cash flow dynamics are different, why the recurring nature of revenue matters, and how to think about the lifetime value of said revenue. It’s everything. Read it.
Every business outside of SaaS is valued on earnings and profit, not revenue. Yet SaaS companies are valued on revenue multiples. Why? Read this to find out.
This is a deep dive into one of the greatest technology companies of all time and how they measured their business. It covers the exact model they used to measure and forecast self-serve ARR at the time.
Another one of the great SaaS companies of our generation shows how they built their ARR forecasting process. It’s fascinating.
If you’re a SaaS business considering raising capital, ARR is one of the core metrics you need to report strongly on. But what else will investors ask you along the process? This handy resource covers everything you need to prepare.
In general, we’re wary of benchmarking for all the reasons discussed previously. However, Meritech have put together here a great resource that pulls key metrics from every SaaS public company.
This blog is one of the best places to stay up to speed on the most recent SaaS trends and public company earnings.