The Ultimate Guide to ARR
Measure. Act. Grow.
This book captures decades of experience standing up ARR reporting at the likes of Intercom and Atlassian. It’s worth its weight in download.
“If I could get one thing from all our early-stage portfolio companies, it'd be better ARR reporting.”
Mamoon Hamid
GP, Kleiner Perkins
Peek inside.
The book spans 70+ pages, detailing all the ins and outs of measuring, reporting on, and influencing ARR.
Understand ARR to impact ARR.
That's what these great companies did.
“Looking at ARR every day was one of the most impactful things we did at Intercom. The Daily Pulse – literally that's what we called it – accelerated our ability to make decisions and understand our evolving business.”
Eoghan McCabe
CEO, Intercom
“Our first finance hire's biggest win was setting up regular ARR reporting. We needed cohorts. We needed critical insights into expansion, contraction, and churn. It wasn't remotely easy, but it was critical to our success.”
Christina Cacioppo
CEO, Vanta
“My first priority when I joined Figma was deeply understanding our ARR – its individual components and the dynamics of each. Doing so really set us up for success as a finance org.”
Praveer Melwani
CFO, Figma
Trust the authors.
Bobby and Chris have stood up ARR reporting at Intercom and dozens of other companies.
Bobby Pinero
15+ years of corporate finance experience, currently co-founder at Equals and board member at Intercom.
Chris Burgner
12+ years of experience, most recently as a Director of Finance at Intercom.