The Ultimate Guide to ARR
Measure. Act. Grow.
This book captures decades of experience standing up ARR reporting at the likes of Intercom and Atlassian. It's worth its weight in download.
“If I could get one thing from all our early-stage portfolio companies, it'd be better ARR reporting.”
Mamoon Hamid
GP, Kleiner Perkins
What's inside
- ARR as Your North Star
- The Components of ARR
- Cohorting ARR
- Defining Your ARR
- Building ARR
- Acting on ARR
- Benchmarking ARR
- Taking Control
What's inside
- 1. ARR as Your North Star
- 2. The Components of ARR
- 3. Cohorting ARR
- (+ 5 more chapters)
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“Looking at ARR every day was one of the most impactful things we did at Intercom. The Daily Pulse – literally that's what we called it – accelerated our ability to make decisions and understand our evolving business.”
Eoghan McCabe
CEO, Intercom -
“Our first finance hire's biggest win was setting up regular ARR reporting. We needed cohorts. We needed critical insights into expansion, contraction, and churn. It wasn't remotely easy, but it was critical to our success.”
Christina Cacioppo
CEO, Vanta -
“My first priority when I joined Figma was deeply understanding our ARR – its individual components and the dynamics of each. Doing so really set us up for success as a finance org.”
Praveer Melwani
CFO, Figma
Meet the authors
Our resident Equals Experts, Bobby and Chris know what it takes
to scale businesses and create ARR builds and reports from scratch.
Bobby Pinero
Before:
Head of Finance, Intercom
Now:
CEO & Co-founder, Equals
Chris Burgner
Before:
Dir. of Finance, Intercom
Now:
Head of Finance, Equals