All integrations

Google Analytics

Analyze your web traffic data in Equals' full-featured, collaborative spreadsheet.

Use cases


Forecast your growth

Build your full funnel in Equals with live data from Google Analytics, Stripe, and your product's SQL database.


Ask ad-hoc questions

Quickly ask all sorts of questions about your business with live GA data and a full-featured spreadsheet.


Track sales performance

Calculate visit to customer conversion rates over time with live GA and Stripe data.

“Equals has helped us automate our weekly reporting which previously took hours of manual, tedious work for my team. We're now redefining our reporting workflows using Equals to allow us to get insights and get to decisions way faster. Absolute game changer.”

Barry O'Mahony
Co-Founder at Umba